Jill Slattery

is a copywriter, designer, and communications generalist in Vancouver, BC

A “Jill of all Trades” in communications, I’ve taken my time to learn and excel in social media, graphic design, copywriting, long-form writing, web design, and email marketing. I spent over two years as a daily news journalist, covering Vancouver and national news, where I learned how to pin down a good story and discover the recipe for engagement. I have also used my talents in the non-profit sector as a communications generalist.. I believe in constant creativity, collaboration, entrepreneurship, and respect in the workplace and I strive to be a leader in my field.

Fluent in the Adobe Creative Suite, Office, Hootsuite and other digital products.

Let's talk. Contact me at jillslats [at] gmail.com.

EXPERTISE

Graphic design

Data analytics
Creative strategy
Copywriting
Content writing
Email marketing
Branding

Social media management

EXPERIENCE

SKILLS

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Adobe Premiere Pro

Adobe After Effects

Microsoft Office

Hootsuite & Sprout Social

Google Business Suite

Google Analytics

HTML & CSS

Canva

Meltwater

COMMUNICATIONS SPECIALIST | Children's Wish Foundation (unified with Make-A-Wish Canada)
BC & Alberta Chapters
June 2017 - September 2020

Directed communications strategy for both BC & Alberta chapters, covering social media, print, branding & design, media relations, and event/campaign marketing
Strengthened organization’s brand through focus on design and creative elevation
Wrote and communicated the stories of over 100 wish recipients through social media, print, news stories, newsletters, and donor stewardship activities
Developed a national gala event brand and led creative strategy for BC & Alberta’s three annual black-tie Night of Wonders galas
Increased the chapter’s social media following by 77% between 2017 & 2020

ONLINE PRODUCER | Global News (BC)

May 2016 - May 2017

Reported on stories of national and local significance for the award-winning Global News BC website, including breaking news, while working in coordination with the broadcast news team
Oversaw Global BC social media channels while on shift, including posting news content and moderating comments
Investigated news tips, interviewed sources, and researched stories thoroughly and with eye for detail and context
Was one of the top performing online journalists for article views across all Global News divisions in Canada, with about 10M views
Won a 2016 RTDNA B.C. Award for continuing coverage of the fentanyl
epidemic in B.C.

STAFF WRITER | Vancity Buzz (now Daily Hive)

October 2014 - January 2016

Wrote over 1,100 articles covering local news and events in Vancouver
Produced written content for various stakeholders including local businesses and partners
Led Vancity Buzz’s graphic strategy by implementing stronger visual assets across the site, including banners, infographics, maps, etc.

EDUCATION

UNIVERSITY OF
BRITISH COLUMBIA
BA, English & Creative Writing
2010-2014

COMMUNICATIONS COORDINATOR | University of British Columbia
Faculty of Science
September 2020 - January 2021

Led strategic guidance for student-facing communications efforts for the Faculty of Science during the ongoing COVID-19 pandemic
Maintained up-to-date information on the Faculty’s website
Addressed academic difficulties and rising mental health challenges in the development of an adaptive content strategy for website and email
Tracked weekly newsletter success, including open rates, click rates, and website traffic. Tested new approaches with A/B testing and data analysis, and improved Term 1 open rates by 7% y/o/y

SIDE HUSTLE

COMMUNICATIONS COORDINATOR | University of British Columbia
Student Communications Services
April 2021 - April 2022

Strategized an effective email content strategy to reach incoming 1st-year and 2nd-year students, receiving the highest open rates on record
Led the content and technical migration of multiple stakeholder websites from Drupal to Wordpress, including design, content, and project management, of 6 websites and over 400 pages, ahead of schedule
Audited editorial content for engagement and created dashboard of high-engagement content themes, used data to guide senior leadership through decision-making
Managed relations with campus stakeholders to promote their programs through web and social and kept strategic partners informed of updates in a rapidly changing environment

CERAMIC ARTIST | Mosquito Creek Pottery

Creates ceramic dishes, decor, and sculptures for sale online & at local markets
Manages a growing Etsy store with all five-star reviews

WEB & GRAPHIC DESIGNER | Freelance

Builds business websites using the Wordpress platform and create a visual look and feel consistent with brand standards
Develops brand standards for emerging businesses, including logo design, colour scheme, graphic elements, and direct implementation across various platforms
Produces marketing materials such as business cards, pamphlets and documents, signage, invitations, and more

JILL SLATTERY